It seems so simple. Maybe even simplistic.
But creating a powerful story is more than a recitaton of the facts. It's about digging deep, unearthing what's generative and meaningful and owning who you really are. Being transparent and authentic. And ensuring you're communicating with the people who care.
Every endeavor has a story to tell. It's the stories in our communication and marketing that connect with people in our frenetic world.
So let's not just do marketing. Let's do something better. That starts with your story.
Why Unvarnished::Communications+ Marketing?
Because transparency is the new marketing.We've all developed a finely-tuned flim-flam detector and a strong aversion to typical marketing-speak. So let's not contribute to the problem.
We achieve the deepest connection with the communities of people who our products and services could benefit by owning who we are rather than trying to gild the lily...or put lipstick on a pig....whatever your preferred euphemism is. We all have something compelling to share. Let's make the most of it.
I am Samantha Cabaluna -- a passionate storyteller with a history of achieving significant brand growth and awareness with a holistic, multi-faceted approach and lean budgets, working with some companies and organizations you know and some you probably don't.
Working at the strategic level or building content and programs, I am innovative, resourceful, and strategic with extensive experience creating and executing marketing programs built on a deep understanding of the audience and compelling stories. And I play well with others.
But not just to sell more stuff.
Because I care about more and so do the people who we're trying to reach. I work with companies and organizations with a sense of generative purpose that includes contributing to the wellbeing of people, planet, and communities in addition to economic success. A quick glance at my resume will tell you that most of my work has been in organic and sustainable food and agriculture.