Brand Purpose & Personality Workshop
A Turnkey, One-day Workshop
Great brands are like bottle rockets, with a strength of purpose that elevates and lift them skyward, and personality that sparks authentic connection and community.
This powerful, one-day workshop is designed to unearth your brand’s authentic meaning and the unique ways you can share it with the world and catalyze brand equity.
Over the course of the day, we’ll guide you through a series of intuitive and eye-opening activities. By day’s end, you’ll have a clear understanding of your brand’s purpose and personality, as well as how these essential elements can be the foundation for developing messaging and content that matters.
Come prepared to dig in, do some work, and reveal the remarkable in your brand.
Unlike so many workshops that leave you inspired yet unsure how to put that inspiration into action, this workshop will give you concrete action steps to make a difference in your marketing.
About the Facilitators
Samantha Cabaluna and Stacy Baas are long-time collaborators who share a passion for helping brands act more purposefully in the world. Samantha, former VP Marketing at Earthbound Farm and current founder of Unvarnished Communications + Marketing, brings in-the-trenches experience that turns strategy into action. Stacy, founder of Baas Strategy, has spent the last two decades helping both global and hyper-local brands capture the meaning in their brands to connect more deeply with their consumers.