Today, transparency is table stakes. We've all developed a finely-tuned flim-flam detector and a strong aversion to typical marketing-speak. So let's not contribute to the problem.
We achieve the deepest connection with the communities of people who our products and services could benefit by owning who we are rather than trying to gild the lily...or put lipstick on a pig....whatever your preferred euphemism is. We all have something compelling to share. Let's make the most of it.
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